At Pop Apologists, I produce the promotional content for the podcast, which means I take the highlights from each episode and translate them into likeable, shareable content. Typically, this looks like writing captions, finding images, and pulling clips for an Instagram carousel or story deck. Below are some examples of what goes up on an episode day!
Here’s an example of some clips I’d pull for an episode
In addition to promoting the podcast episodes themselves, I also promote what goes live on our Substack, which are typically a pop culture article focused on the latest trending phenomenon. I build a similar promotional deck for these as well.
